Consumer Assessment: Part 2

The purpose of this assignment is to compare data collected from interviews we personally conducted to data read/reviewed in similar studies and develop a PowerPoint presentation to unveil the data using appropriate tools. My PowerPoint presentation can be accessed on YouTube through the link below:



Lessons Learned
  •   The results of my interviews suggest that all of the consumers in my interviews access the internet, but only 30% are frequently searching for health-related information.
  •   The majority of consumers have seen a healthcare provider in the last six months (80%), but only 30% are searching the internet for questions/information to discuss with their provider prior to their visit.
  •   In the Campbell study, 36.5% of participants searched the internet to locate health information after their visit with a healthcare provider (2005, p. 10); in my interviews, 50% of consumers used the internet after a visit to search for health-related information.
  •   In addition to the above statistics, 50% of consumers from my interviews allowed the doctor to make all the decisions during their visit. All of these results suggest that patients are either not comfortable with communicating with their doctor or they are not engaging enough in their patient-provider relationship to get the full benefits of their visit and the proper information.
  •   The internet can be a beneficial tool for consumers seeking health-related information which will allow them to better participate in their care.
  •   Getting patients more engaged requires a greater effort from healthcare providers and other members of the healthcare team.

References


Campbell, R. (2005). Consumer Informatics: Elderly Persons and the Internet. Perspectives in Health Information Management, 2(2), 1-16. Retrieved January 5, 2018, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2047318/pdf/phim0002-0002.pdf.

Comments

  1. Ashley,

    Your study was informative. Your study indicated 50% search for information after visiting with their healthcare provider. Similar to Karen's study where the consumers did refer to the internet for additional information. I wonder what sites they frequented for that information and if it was credible. Lewis, Eysenbach, Kukafka, Stavri and Jimison (2005) noted, "the early experiences of lay persons' capturing of the Internet for health purposes persist today -the internet serves as a vehicle for educating individuals about health problems, linking those coping with complex health problems to others in similar circumstances, facilitating consumer-directed access to up-to-date health knowledge bases and disease management routines, and connecting patients to their clinical records and care providers" (p. 19). The main focus is all about engagement there is much to gain from access to information on the internet to connect consumers to resources they may not be able to reach. You are correct that getting patients engaged especially those that did not grow up in the digital age is going to be a challenge. I believe that will diminish as the digital consumers age.

    References:

    Lewis, D., Eysenbach, G., Kukafka, R., Stavri, P, and Jimison, H. (2005). Consumer Health Informatics: Informing Consumers and Improving Health Care. Secaucus, NJ: Springer.

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    Replies
    1. Sal,

      I certainly agree, I think engagement will definitely increase as the digital consumers age. We live in a generation now that consumers are all about technology. I would be interested to see which of my consumers that did use the internet to search for health-related information used credible resources, this may alter their opinion of using the internet for obtaining health information.

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  2. I find it interesting the disparities in results that each of our classroom and published studies have elicited. Yet, overwhelmingly, most patients still do not seem to be highly involved in the participatory trajectory of healthcare and are still "stuck" in the paternalistic model. According to Crawford (2016), providers are indeed being educated on the value of participatory care and are realizing the value of establishing a real relationship with the patient and encouraging their responsibility in their own care; it's often the patients who haven't made this paradigm shift.

    Reference:
    Crawford, C. (2016). Health is primary: Engaged patients are healthier patients. Retrieved from: https://www.aafp.org/news/family-medicine-americas-health/20161207hip-patientengage.html

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